Privacy Policy

Privacy Policy

Updated: 5 July 2024

Scope of Privacy Policy

This Privacy Policy describes how PBT (collectively, "PBT", "we", "our", or "us") collects, uses, and shares information about you ("you", "your", or "user") when you use our website with a homepage located at "pbtstore.com", any applications we may provide (including mobile applications), together with all products and services we may offer from time to time via our website and/or related applications, our related social media websites such as Instagram, Twitter, Facebook, or otherwise through your interactions with us (our website, applications, products, services, and social media pages, collectively, the "Services"). This Privacy Policy also describes your and our legal rights and responsibilities with respect to information which identifies you or which could be used to identify you such as your name and contact details, or your user account information, which we call "Personal Information" in the text below. "Personal Information" also may include information about how you use our website. PBT takes very seriously its responsibility to protect the safety and security of your Personal Information that we process and is committed to respecting your privacy rights.

Applicability of PBT's Privacy Policy

This Privacy Policy is part of our Terms of Use that governs your access to and use of our Services. We will refer to access, use, transmission, and exchanges of information, availability, or utilization of features, functions, or activities, simply as "use" in the material below.

This Privacy Policy applies to Personal Information that we collect from or about you through the methods described below (see "Information We Collect" and "How We Use Your Information") to provide the Services. This Privacy Policy applies regardless of the means used to access or provide the Services. This Privacy Policy also applies to our targeted content, including online offers and advertisements for products and services, which you may see on third-party websites, platforms, and applications ("Offer Sites") based on your online activity. These Offer Sites may have their own privacy policies and terms and conditions. We encourage you to read them before using those Offer Sites.

This Privacy Policy does not apply to information from or about you collected by third parties such as PBT's service providers, including, but not limited to, Shopify, Inc. (that hosts our e-commerce website), PayPal, Inc. (that processes payments on our behalf), and social media pages. The collection and use of your information by such third parties is governed by the relevant third party's privacy policies, statements, and practices and under no circumstances are we responsible or liable for any third party's compliance therewith.

This Privacy Policy does not apply to websites that link to PBT's website or websites that may be accessed through the Services. We may provide links to other websites that contain information that we believe may be useful to you or that you will find valuable. However, we have not investigated the security of those linked websites and you should not assume those sites have a privacy policy equivalent to ours. If you access such a third-party website through a link we provide, you will be subject to the privacy policy of the new site. PBT is not responsible for the contents of any linked webpages referenced from our website. If you have any questions regarding the privacy, security, or content of those sites, you should contact the appropriate contact(s) at those websites directly.

PBT (Progressing Ballet Technique) is a trading name of PBT Fit Pty Ltd.

Acceptance of Privacy Policy

By using PBT's Services, including our website, you signify your acceptance of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use PBT's Services. Your continued use of PBT's Services following the posting of changes to this Privacy Policy will mean that you accept those changes.

Age of Consent

By accessing PBT's Services, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use the Services.

Information We Collect

We collect information that you provide directly to us. For example, we collect information when you use our website, shop in our stores, call us on the phone, create an online account, sign up to receive our emails, participate in a giveaway sweepstakes, contest, promotion, or survey, communicate with us via third-party social media sites such as Facebook or Instagram, reserve a PBT yoga class, request customer support, apply for a job, or otherwise communicate with us. Providing your Personal Information to us is voluntary, however, if you do not provide some or all of the information we request, we may not be able to provide you with certain products, services, or information.

Information We Collect Automatically

In order to improve the overall quality of your online experience, PBT, its partners, and/or vendors automatically collect certain information about you when you access or use our website or Offer Sites, interact with our emails or online advertisements, or when you transact business with us. Information we automatically collect includes:

  • Log File Information: We collect information about your use of our website, such as the type of browser you use, access date/times, pages viewed, your Internet Protocol ("IP") address, and the referring link through which you accessed our websites. An IP address is a number that automatically identifies the computer or device you use to access the Internet. The IP address enables our server to send you the web pages that you want to visit, and it may disclose the server owned by your Internet Service Provider.
  • Cookies: Our website, online advertisements, and emails use first and third-party "cookies," pixel tags, and other technologies to automatically collect information about you such as browser type, pages viewed, links clicked, and other actions you take in connection with our websites, online advertisements, and email. Cookies and similar technologies within a web browser allow us to collect and store data as you navigate our website.

Most web browsers are set up to accept cookies. You can adjust your browser settings to refuse all cookies or to inform you when a cookie is being placed on your hard drive. However, certain features of PBT's website may not work properly and you may be required to re-enter certain information each time you use our website. For more information about cookies and how to disable them, please see our Cookie Policy.

Where we use Google Analytics, we have set up the service to anonymize your IP address as soon as data is received by the Analytics Collection Network, before any storage or processing takes place. To opt out of being tracked by Google Analytics across all websites, please visit Google Analytics Opt-out.

Information We Do Not Intend To Collect

When you create an account on our website, you may provide us with information such as your first and last name, e-mail address, password, birthdate, and other info you provide. PBT does not intend to collect and retain records of any sensitive personal information, data regarding minority status, or data received from third parties that are not expressly contemplated by this agreement or contractually authorized.

How We Use Your Information

We use the information we collect to provide, maintain, and improve our Services, including to:

  • Process your transactions and fulfill your orders.
  • Provide customer support and respond to your inquiries.
  • Send you marketing communications, including updates, newsletters, and promotional offers.
  • Analyze and monitor usage and trends to improve your experience.
  • Prevent fraud, unauthorized access, or misuse of our services.
  • Comply with legal obligations or as required by law.

How We Share Your Information

We do not sell, trade, or rent your Personal Information to third parties. However, we may share your information with:

  • Service Providers: Companies that perform services on our behalf, such as payment processing, shipping, marketing assistance, and customer service.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your Personal Information may be transferred to the new entity.
  • Legal Obligations: To comply with laws, regulations, or legal requests, or to enforce our terms and protect our rights.

Your Rights and Choices

You have certain rights regarding your Personal Information, including the right to:

  • Access, update, or delete your information by contacting us.
  • Opt out of receiving marketing communications by following the unsubscribe instructions in the email or contacting us directly.
  • Restrict or object to certain processing activities.

Security of Your Information

PBT is committed to protecting your Personal Information. We use reasonable physical, technical, and administrative measures to secure your data. However, no data transmission over the internet or storage system can be guaranteed to be 100% secure.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about our practices.

Contact Us

If you have any questions or concerns about this Privacy Policy or our practices, you can contact us at:

PBT Fit Pty Ltd
Email: privacy@pbtstore.com

Backalast® is a registered trademark of PBT Fit Pty Ltd, used to represent our innovative posture and performance products.